One thing is certain this year, the Hallo-EEKend is on! A season full of fun ending with three days of play packed with possibilities for day-to-night antics that are endless, unexpected and eerily easy. As a team we have created a neon filled Halloween store design for this season at Target Stores. As a team we have worked with an artist, Alan Rodriguez. This season we were challenged of how can we push Halloween that no store has ever seen and this is where neon colors come to play.

Understanding Halloween during 2021 and how families can celebrate safely but effectively. To also bring that comfortability and ease to the guest.

Neon, Coachella, Block party

Role: As a designer I contributed to the story telling idea of a neon Halloween Block Party. I kept in mind of trends that were popping as well as the state of the state aka the Pandemic. Sketched spaces and brought those spaces to life with an hired artist named, Alan Rodriguez.

+Team: +ACD - Adam Hoganson +Designers - Raul Villanueva, Vanessa Bergland & Mallory Heyer +Strategist - Erin EM - Davinia Roberts PM - Jenna Wade +Production Designer- Emma Monson +Copy Writer - Minami Furukawa & Jesse Gadola +Illustrator - Alan Rodriguez

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